Effie Tsikou

Co-Founder | Strategy and Operations at HeyHola


I have a passion for developing and executing strategies.

12+ Successful years building Marketing and Sales Experience in Healthcare Sector, in diverse environments and complex organizations. Key Focus in Strategic Marketing, Digital Marketing and Innovation.

I am a tech aficionado and therefore I try to keep up to date with tech world as well. HoLA is my first real entrepreneurial effort. Starting something from Scratch

Back to Healthcare –>Background in Medical Imaging, Infusion Devices, Consumables, Connected and Digital Care.

I am at my best when challenged and given the opportunity to create something from scratch. I achieve results by engaging all key contributors, forming new teams, to work with me in delivering the outcomes.

There isn’t much I cannot do, and I welcome anything that can stretch my limits. I am a creative problem solver and I have supported operational effectiveness and business growth utilizing that skill. I make change happen as it is a vehicle to reach tomorrow’s objectives. I use Data Driven Evidence to support Business Cases.
I can create stories and sell those stories.

I consider myself a World Citizen, having spent a considerable amount of time up in the air, travelling the world. I can adjust and adapt easily to different cultures having worked with Direct and Indirect Channels.

I am an advocate of continuous learning and the latest investment was towards the completion of an MBA course in Imperial College Business School.

Best @
Communication, Business Management, Leadership, Channel Management, Negotiation Skills, Problem Solving, Creativity, Sales Management, Customer Engagement, Operational Excellence, Data Analysis, Team Management

Strong Knowledge:
Digital Health, Sales, Marketing, G2M Strategy, Healthcare, Medical Devices, Medical Imaging, Biotech, Pharma, PC literacy and use of different OS such as Mac OS and Windows.


Coming soon..


Business Development